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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com
Editor-In-Chief:
- Craig Altschul
Executive Editor:
- Roger Leo
President & Publisher:
- Rob Brown
Managing Director:
- Chad Dyer
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The Industry Report Home Page
September 21, 2009
"A socially embedded frugality is the norm now. People are scrutinizing every purchase and spending money on things they need, not things they want. It's an entirely different landscape than we were in 12 months ago," David Perry, senior vice president of the Aspen Skiing Co., told The Industry Report.
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He said he hopes he's wrong, but Brian Fairbank, operator of Jiminy Peak in the Berkshires of Massachusetts, told The IR, "I truly believe the depth of this recession is going to be more impactful to our industry this year than last." Jiminy is a CNL-owned resort.
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Economic forces affect the mountain sports industry almost as much as the weather. The world economy is showing some signs of recovering from what has been a tsunami of a recession. The weather? That's another story.
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Warm for much of North America, and an uncertain outlook for precipitation. Warm and damp in Europe. Ouch.
The U.S. National Weather Service long-range forecasts through February have this to say about the various regions of the United States:The Northeast and California have an equal chance for above-normal, normal, and below-normal temperatures and precipitation. The Pacific Northwest and Northern Rockies should look for above-normal temperatures and below-normal precipitation.
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We went to the horses' mouths to find out firsthand what skiers and riders are thinking about for this season. Will they ski or ride more? Less? Where will they slide and ride?
OnTheSnow.com carried a pop-up online survey last week. Arguably, most visitors to the site in September are seeking early season information and inspiration. Their answers to the survey clearly show one thing: They're bullish.
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The wrinkle in the season may be H1N1, or the so-called Swine Flu. How soon it plays out, how widespread it gets or, perhaps, the timing of its peak, will determine if it becomes the joker in our season's deck. A peak of this easily transmitted flu among school-age population the last two weeks in December, for example, could send the global mountain resort industry to the ER.
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We hope you have enjoyed and found this first edition of the "new" Industry Report helpful. Our editorial team for this issue was led by Mountain News Executive Editor Roger Leo. It included Mountain News Editor-in-Chief Craig Altschul; Mountain News Managing Editor Peggi Simmons; IR European Editor Patrick Thorne; Mountain News Content Producer Wes Westfall; and guest consultant John Clifford of J.W. Clifford Marketing.
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