Mountain News Corporation - Industry Report

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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Global Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

Global Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

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Archives:
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008

Recent Posts:

-	Destination Outlook: 'A Socially Embedded Frugality'
-	'Drive To' Outlook: Half Full Or Half Empty?
-	Economic Outlook: Cloudy, But Periods Of Sunshine
-	Weather Outlook: 'Oh, My'
-	OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
-	The Wildcard: Will Swine Flu Keep Families Home?
-	The 'New' Industry Report
-	SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
-	Innsbruck: Selling A Safari In A City That Sells Itself
-	The Good Old Summer Time That Wasn't; But, Was It Habit Forming?

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August 24, 2009

SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show

Innsbruck: Selling A Safari In A City That Sells Itself

The city of Innsbruck, "Capital of the Alps," is a tour operator's dream. It is at once a ski resort with Olympic credentials, a charming city break and cultural destination, a world-class conferencing venue, and a paradise for hikers, bikers, and climbers. In fact, aside from a beach, the city has it all.

All this combined makes for a unique destination that effortlessly blends a working city dripping with history, heritage, and winter sports.

"Innsbruck is probably the only place where skiers and snowboarders will walk side by side with business people in the morning and neither will receive a strange look," International Marketing Manager Nicholas Boekdrukker from Innsbruck Tourism told The Industry Report. ...continue reading »

The Good Old Summer Time That Wasn't; But, Was It Habit Forming?

Summer business at resorts across America was flat at best at places close to large population centers. It was badly down where one might expect, that is at remote locations that take time and money to reach.

The result was a reported average drop in July bookings of 13 percent, and drop in July revenues of 11 percent, compared with a year ago, with the impact falling unevenly across the spectrum of destinations.

Looming out there is the big question of what will winter bring, and what strategy will yield economic success? ...continue reading »

The Industry Report: Out With The Old; In With The New

You've told us many times The Industry Report provides you with solid coverage of mountain resort industry issues. A wise prophet (don't ask us who) once said, the time for change is when things are rolling along. So, this is the final issue of The Industry Report as you know it.

The "new" IR makes its debut Sept. 24. Look for it on the third Monday of each month from that point on. ...continue reading »

August 10, 2009

For Chip Carey: 'The Medium Is The Message'

Chip Carey has ridden a 40-year wave of change in communications technology from his start at Waterville Valley in New Hampshire in 1969 to his new role as Chief Marketing Officer at Jackson Hole Mountain Resort in the Tetons of Wyoming. Carey, 62, has enjoyed a career in skiing that has been a corollary to Marshall McLuhan's famous phrase: "The medium is the message." ...continue reading »

Slovakia Added To UK Tour Offerings; Innovative Guarantees Guard Against Currency Flux

Slovakia. It's not likely on top of most people's list of "must ski" destinations, but the European republic is the only new country to make it into the brochures of Britain's leading tour operators this winter. Slovakia is the eastern half of what was Czechoslovakia, famous for its Prague Spring under the old Soviet regime in the 1960s. ...continue reading »

Is It Ski Season Yet? You Bet

Funny how summer slips away, isn't it? OnTheSnow.com, the world's most visited snow portal (source: Nielsen Net Ratings, January 2009) will launch the 2009-2010 winter season Monday, Sept. 7. Editor-In-Chief Craig Altschul reports OnTheSnow will publish 13 international editions in eight languages: Dutch, English, French, German, Italian, Norwegian, Spanish, and Swedish. ...continue reading »

Essay: The Lure Of The Mountains

What is it about mountains that lures people back, summer and winter, year after year? Maybe it's that modern life involves few challenges and much complexity. Forays into the mountains reduce life to a simpler level, and give us a chance to test ourselves against an unyielding standard. ...continue reading »