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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

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- Roger Leo

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Recent Posts:
- Destination Outlook: 'A Socially Embedded Frugality'
- 'Drive To' Outlook: Half Full Or Half Empty?
- Economic Outlook: Cloudy, But Periods Of Sunshine
- Weather Outlook: 'Oh, My'
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- The Wildcard: Will Swine Flu Keep Families Home?
- The 'New' Industry Report
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- Innsbruck: Selling A Safari In A City That Sells Itself
- The Good Old Summer Time That Wasn't; But, Was It Habit Forming?



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April 20, 2009

Vail Resorts Puts Emphatic Lid On Helmet Debate - 'The Right Example,' Says Garnsey

Vail Resorts' decision to require its 6,500 employees at five areas to wear helmets next season came as the result of several years of discussion and thought. It was not, as the timing might suggest, a spur-of-the-moment move prompted by the death of actress Natasha Richardson following a beginners slope fall in Quebec.

"The decision is one that we've been contemplating for quite some time," said John Garnsey, co-president of Vail Resorts' Mountain Division and chief operating officer of Beaver Creek Resort. "We had a pilot program this year, where all of the Executive Committee committed to wearing helmets on a full-time basis. This was like the next step."

Garnsey, like many skiers and riders, did not wear a helmet before this season. Now, he says, he probably wouldn't ski without one - even absent Vail's new rule. ...continue reading »

'flaik' Brings GPS From Down Under To Track Skiers On North America's Flakes

Aussie Steve Kenny makes an interesting point about evolving technology. "If we can track something moving at mach 2 speed, we can certainly track skiers on a mountain," he told The Industry Report. So his company, flaik Inc., which relocated from Brisbane, Australia, to Boulder, Colorado, last year, does just that. (The "f" in the company name is lower case. Don't blame our proofreader.)

The flaik concept introduces unique GPS satellite-based technology that can be used both as a guest locator on ski slopes and as another twist on the social marketing trend that has everyone from toddlers to grannies intrigued. It's a combination safety net for children enrolled in ski and ride classes and a snowy Facebook for bragging rights back at the condo or bar. Kenny says everything in the system - hardware and software - was built by his company and is proprietary.

Kenny and industry veteran John Siewierski, flaik's Sales and Marketing Director, were showing off the system and touting its early successes and future promise to attendees at the recent Mountain Travel Symposium at Keystone and will do the same at next month's National Ski Areas Association convention in Florida. The pair held countless sales sessions with individuals and headlined a workshop during the MTS Forum on social marketing and evolving technology. ...continue reading »

China's Ski Industry Slows To Take A Breath

Parts of the established ski industry of Europe and North America is under strain from the current economic crisis, but what about the world's booming ski nation, China? The boom isn't very loud these days.

A white gold rush began a decade ago in the world's most populous country. Projections for the Chinese ski industry were for triple-digit annual growth in both the number of resorts and the number of skiers. All of this was from little more than a standing start in 2000. Just how much of that growth has actually materialized is difficult to accurately measure.

The Chinese ski market is variously estimated at between 1 million and 10 million people (most commonly a figure of 3 million is quoted). One published report says ski resorts in China registered 3 million visits in 2005, compared to 300,000 visits in 2000. ...continue reading »

April 06, 2009

European Ski Rental Behemoth Takes Aim At American Market

Skiset, a French company claiming as much as 45 percent of the European ski rental market, has set its sights on America. Arnaud Dufour, Skiset sales director, confirmed exclusively to The Industry Report last week at the Mountain Travel Symposium in Keystone, Colo., the company hopes to have as many as 30 rental shops in U.S. resorts by next season. That's pour les aperitifs.

Skiset was largely under the radar at the MTS Trade Exchange, a business-to-business speed-mating event where tour operators cut package deals with resorts and lodging properties for next season.

Arnaud and several other representatives were hooking up with tour operators to form partnerships. They meant business. ...continue reading »

High-Flying Ladies Ticked Off At IOC And Are Fighting Back

Lindsey Van, the best female ski jumper in the world, along with her high-flying cohorts, expected to be able to compete at the 2010 Winter Olympic Games in British Columbia. FIS, competitive skiing and snowboarding's governing body, voted 114-1 in 2006 in favor of welcoming the ladies.

Not so fast. The International Olympic Committee said, "No."

Van, 24, of Park City, Utah, who won the first-ever women's World Championship in February in Liberec, Czech Republic, is furious. ...continue reading »

The Economic Ouch

A warning from best-selling author Dr. Oren Harari speaking at the Mountain Travel Symposium last week: "A rising tide means there are more sharks in the water." ...continue reading »

April 02, 2009

MTS Wrap: Some Gloom, Some Doom, Plenty Of 'Get Off Your Ass'

Keystone, Colorado: Dr. Oren Harari, author of eight best-sellers and a management consultant, made it clear: "I'm not a motivational speaker." He was right and he was wrong as the Mountain Travel Symposium wound down today on a bluebird day in the Rockies. He may have been the ultimate motivator.

Yesterday, Dr. Laila Rach, New York University's Dean of the Tisch Center for Hospitality and Tourism, told MTS Forum participants she was close to the mark last April when the Mountain Travel Symposium convened in Vail. She predicted 2008 was going to be the year of the roller-coaster.

"What I didn't tell you was that we were going to throw up every other day," she said. ...continue reading »

April 01, 2009

'We'll Be Back' Even As New Reality Sets In Say Shannon, Katz At MTS

Keystone, Colorado: Sometimes the previews of coming attractions are better than the movie. Not so with the much-anticipated presentation at the Mountain Travel Symposium today (April 1). A packed house heard Mike Shannon, founder and CEO of KSL Capital, and Rob Katz, CEO of Vail Resorts, walk a fine line between the reality of the economy and where we go from here.

But, when all was said and done, it could be summed up by Shannon, a former Vail CEO, paraphrasing the famous quote from Arnold Schwarzenegger - "We'll be back" - and Katz blowing out the oft-perpetuated industry myth: "Snow does not trump the economy. It helps on any given day. It is the economy that drives us. We have to let go of 2008 and position our businesses to do well by preparing for the opportunities to come."

"Yes, I'm optimistic," Katz said semi-seriously. I'm optimistic this season is almost over." He said we need to remember, "guests are fearful, but this isn't about us." We just got caught up in it all. ...continue reading »
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