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November 19, 2008
Intrawest announced late today (Nov. 19, 2008) in a written statement it has "taken the difficult step of reducing and realigning our workforce."
Company spokesman Ian Galbraith, noting that Intrawest is hardly immune to the current economic environment in North America, wrote that the layoffs were necessary to "preserve our ability to be competitive and ensure our future success."
The number of employees affected and resorts where they worked was not released, but Galbraith wrote that those employees laid off are being offered outplacement services to help in their transition. The workforce reductions, however, will affect primarily non-guest interfacing positions in business units across the company, he told The Industry Report.
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November 17, 2008
Webisode [webbi soad] (plural web-i-sodes) n. (1) An episode of a television show that airs initially as an Internet download or stream as opposed to first airing on broadcast or cable television; (2) Part of a Web series, a form of new media that characteristically features a dramatic, serial storyline, where the primary method of viewership is streaming online over the Internet; (3) An integral piece of Web marketing that if you don't comprehend and embrace, you're not doing your job.
It's everywhere. YouTube, Facebook, Twitter, Vimeo, Ride.TV, MySpace. A new "social networking" site pops up virtually every day to harness yet another online community of people with similar backgrounds and interests looking to network.
A resort or travel marketing director's task is daunting these days. Not only do they have to create print, radio, and television campaigns, they now must address a whole other monster- the Web - to market effectively in the 21st century. It's no longer enough to have your own Web site.
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Thanksgiving can be a symbol of the annual start of skiing and snowboarding as well as a strong revenue producer, but only if the snow is good enough to entice customers to the slopes. But, it can be a lean meal for the mountain resort industry without the snow.
Adriana Blake of Taos Ski Valley, N.M., told The Industry Report, "The Thanksgiving weekend is an actual revenue producer. Then we do three weeks where essentially we're open for locals and employee training.
"If we do get open, the skiing is pretty good. Starting the first of December, it's just dead. We do a ton of employee training during that period: instructors, food services, lift, everything," Blake said.
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Ski Dubai, the four-year-old Snow Dome in the United Arab Emirates, may be a symbol of excess in the Middle East to some (despite the fact that 50 similar facilities already exist across Asia and Europe and soon in North America), but like the "mom and pop" suburban ski hills of old, it is generating new skiers and boarders for the industry.
Some of those newbies who learned to ski indoors in the oil-rich desert kingdom will be flying West to enjoy the wide open outdoor slopes of Colorado and Utah this season.
The new Emirates Holidays Ski brochure 2008-2009 includes 17 ski resorts and 72 hotels in seven countries. New to that list are Aspen, Colo., and Park City, Utah.
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Just Being Social: PhoCusWright's travel trend predictions fared pretty well for 2008. One of those - business applications that leverage social sites - will be strongly demonstrated at the Travel Innovation Summit in Hollywood today (Nov. 17)...
An "Obama Bump?" Ski expo impresario Bernie Weichsel thinks so. "There's renewed optimism in the country right now," he told the IR "The ski season is next on the agenda, so even if the bump is short-lived, we should feel it..."
Doubling Down: Evan Reece told us his Liftopia discount lift ticket operation doubled the number of ski resort partners from last year to 80-plus this season. Some early season deals are up to 70 percent off..."
A Merger That Wasn't: There was some lamenting when the merger deal for Indianhead, Blackjack, and Big Powderhorn fell apart. "The merger was the best thing that could have happened for the three areas," says Mike Terrell, OnTheSnow.com's longtime Midwest regional editor...
Next IR: Monday, Dec. 1.
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November 07, 2008
Resorts of the Canadian Rockies (RCR) has sold part of the Lake Louise Ski Resort in Alberta back to former owner Charlie Locke, The Industry Report has learned.
Papers were signed in late October, Matt Mosteller, Vice President of Business Development for RCR, told the IR today. The agreement transferred 50 percent of the ownership from RCR to Locke, who will assume the role of managing partner for Lake Louise.
“For me, this is not so much a business decision as a return to a fundamental passion,” said Locke in a written statement. “My family and I are very excited about getting back to the mountains and reinvesting our energies to ensure Lake Louise continues to be Canada’s favorite ski resort.”
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November 03, 2008
Melanie Mills has learned this lesson time and again over her 14 years managing Colorado Ski Country USA's public affairs portfolio as executive vice president: "You don't work in the ski business if you are not an optimist by nature."
That portfolio expanded considerably in June when Mills was named President and CEO. She is the first of her nine predecessors to rise through the ranks to the top job, and the first woman to guide what long has been among the industry's strongest trade associations.
She is undaunted on both scores. Here's what she told The Industry Report.
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Participants at a "webinar" sponsored by the Mountain Travel Symposium Oct. 21 on the future of air travel heard industry expert Mike Boyd forecast a future of fewer seats and higher costs.
"Economics have changed, affecting who can fly, where you can go, and when you can fly," said Mike Boyd, president of The Boyd Group, a consulting firm that analyzes aviation trends.
Boyd told webinar participants the future is going to be "pretty much like it looks today, only truncated. There won't be as many seats, and it's going to cost more to fly. No community that has air service is going to lose service; it's just going to be more expensive," he predicted.
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What would winter be without furor over Burton, the world's wildly popular purveyor of snowboards and accessories?
Chat rooms fired up last winter over YouTube videos of riders poaching on terrain closed to snowboarders. It's two Burton snowboard lines this year - Love and Primo - the first with risque graphics of "beautiful babes" (what we used to call cheesecake), and the other with cartoon images of mutilation. Chat rooms again started buzzing and traditional media joined in, perhaps because of the twin themes of sex and violence.
Burton's CEO Laurent Potdevin has been widely quoted in staunch defense of artistic freedom and market share.
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The recent wild currency fluctuations of the British pound against the U.S. dollar are yet to fully stabilize. However a sample of tour operators and resorts interviewed on the issue by OnTheSnow.com U.K. correspondents said they did not see the pound's decline in value as a major issue for U.S. holiday sales. They pointed out
the pound's value appeared to be a more accurate reflection of its true value than has been the case in recent years.
"I think that it is generally believed that $1.60 is really about the right rate for the pound and at that rate prices are still good in the USA. Also, it's worth bearing in mind that in terms of ski holidays, the pound is at a low point with the Euro as well. So, it's not as though the fall against the dollar makes Europe suddenly look a better option." said one U.S. resort spokesperson who asked not to be named.
On the other hand the pound has held its ground against the Canadian dollar, still trading at approximately 2 Canadian dollars to the pound. The Canadian dollar also has dropped against the U.S. dollar. That's viewed as a positive sign for Canadian resorts that are hoping the increasingly good value of Canadian skiing for U.S. citizens will help bolster their visitor numbers this winter.
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