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« Previous Story | The Industry Report Home Page | Next Story » June 23, 2008 Industry Alert: Plenty Of Water, But Midwest Ski Areas Appear To Be OK
"The resorts most likely to have problems, such as Chestnut, Ill., should be fine because the base areas are at the top of the mountain," Stoddard said. "No news is good news." Michael Berry, President of the National Ski Areas Association, had not heard of any problems as of last Friday. Officials at Chestnut ski area in Galena, Ill. told the IR's Mike Terrell that, though its lower lifts were close to the Mississippi River, there was no damage. The docks were underwater, however, meaning that river boat cruises were suspended. ...continue reading » An IR in-Depth Report: Happy New Owners – What A Concept
"I have no regrets so far," Steve Kircher, President of Boyne Resorts’ Eastern Operations told The Industry Report's Roger Leo. "It's been good for our company, a positive every which way, and having a good starting year has made it that much easier." Boyne now operates Loon Mountain, "a drive-to resort;" Sunday River, "one of the biggest resorts in the region;" and Sugarloaf, "a true skiers' mountain," under long-term lease agreements with CNL Income Properties. That's how Kircher describes the acquisitions. ...continue reading » Brochures Alive And Well – CTM And Sports Authority Bet On It
CTM, a 30-year-old company stocking 10,000 "strategically placed" information displays in 32 U.S. states and Canadian provinces, has reached a partnership agreement with Sports Authority, the largest chain of full-service sporting goods stores in the U.S. CTM will supply resort brochure displays in 300 of the 400 Sports Authority retail stores, reaching potential visitors as they shop to buy their equipment. The deal brings CTM kiosks to 700 sports retail stores. "The relevancy of printed brochure distribution as part of a mountain resort's media mix remains very high," Rob Shannon, CTM's National Director of Sport and Outdoor, told the IR. "The link to point of sale is the key to someone's start of planning a mountain vacation or getaway." Shannon is a 30-year ski industry veteran himself, dating to his years as marketing director at Vermont's Stratton Mountain Resort before joining CTM. ...continue reading » Euro Ski Areas No Longer Kidding Around
The Industry Report's Patrick Thorne says the trend began to take off in Switzerland at Zermatt, Saas Fee, Villars, and Gstaad, and has now spread to Austria at St. Anton, and Italy at Cortina and Val Gardena. "France is becoming increasingly isolated as one of the most expensive family destinations," Thorne says. There are complex pricing deals with minimal savings and children are paying 75 percent of adult ticket prices from as young as age four and the full adult price as low as age 12." ...continue reading » |
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