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To submit a news item send an email to press@mountainnews.com. The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com Editor-In-Chief: - Craig Altschul Executive Editor: - Roger Leo President & Publisher: - Rob Brown Managing Director: - Chad Dyer Advertising Information: - sales@mountainnews.com Subscriptions:
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« Previous Story | The Industry Report Home Page | Next Story » Mountain High Recognized By SAM For Diversity LeadershipBy Craig Altschul 
"We are so proud to receive this award," Mountain High Director of Marketing John McColly said. "Minorities will become the majority in the next 25 years and reaching out to them is crucial to the growth of our industry." Don't look for the stereotypical "white male" in Wrightwood. More than half of the area's visits are made up of minorities. Signage, food, amenities, and events reflect that diversity. Upper level managers come from Germany, China, the Philippines, Peru, and El Salvador. "The resort is a shining example of where mountain sports should, and will be, heading as the demographic landscape of our population changes," SAM Publisher Jennifer Rowan said. « Previous Story | The Industry Report Home Page | Next Story » |
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