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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
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2008 OnTheSnow.com Visitors Choice Awards

By Craig Altschul
April 24, 2008

Orinda, California, April 2008: Whistler Blackcomb, B.C., has been named North America's favorite ski resort by visitors of OnTheSnow.com, the oldest and most visited snow sports portal.

The Web site, which attracts a Nielsen-audited 1.2 million unique monthly visitors during the winter, gave its visitors the opportunity to write reviews of all resorts in North America.

Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park. More then 7,500 reviews were submitted from September 2007 until April 2008. Whistler-Blackcomb received perfect scores in the overall favorite and downhill terrain categories and was near perfect for it's nightlife. The ratings were based on readers' average rankings, number of reviews, and specific comments made in OnTheSnow.com over the winter season.

"User generated content is one of the most powerful and effective ways Web visitors have to communicate with each other," said Mountain News Corp. President and Publisher Rob Brown, whose company publishes OnTheSnow.com. "Skiers and snowboarders are relying on the word of their peers when they make resort choices. We believe the importance of reader advisories will continue to grow each year and these annual awards provide a peek into their thinking."

Snowmass, Colo., was named North America's most family-friendly resort and Angel Fire, N.M. won for having the best terrain park.

Squaw Valley USA, Calif. was named favorite overall on a regional level for the Far West, along with Schweitzer, Idaho for the Pacific Northwest; Snowmass, Colo. for the Rockies; Ski Brule, Mich. for the Midwest; Sunday River, Maine for the Northeast; and Wintergreen, Va. for the Mid-Atlantic.

National Winners:

North America's Favorite Resort: Whistler-Blackcomb, B.C.
North America's Best Nightlife: Whistler-Blackcomb, B.C.
North America's Most Family-Friendly Resort: Snowmass, Colo.
North America's Best Downhill Terrain: Whistler-Blackcomb, B.C.
North America's Best Terrain Park: Angel Fire, NM


Regional Winners:

Pacific Northwest:
Favorite: Schweitzer, Idaho
Nightlife: Schweitzer, Idaho
Family: 49 Degrees North, Wash.
Terrain: Mt. Baker, Wash.
Terrain Park: Mt. Bachelor, Ore.

Far West:
Favorite: Squaw Valley., Calif.
Nightlife: Mammoth Mt., Calif.
Family: Snow Valley, Calif.
Terrain: Kirkwood, Calif.
Terrain Park: Bear Mtn., Calif.

Rocky Mountains:
Favorite: Snowmass, Colo.
Nightlife: Deer Valley, Utah
Family: Grand Targhee, Wyo.
Terrain: Jackson Hole, Wyo.
Terrain Park: Telluride, Colo.

Midwest:
Favorite: Ski Brule, Mich.
Nightlife: Shanty Creek, Mich.
Family: Chestnut Mtn., Ill.
Terrain: Shanty Creek, Mich.
Terrain Park: Perfect North Slopes, Ind.

Northeast:
Favorite: Sunday River, Maine
Nightlife: Whiteface, N.Y.
Family: Smugglers' Notch, Vt.
Terrain: Gore Mtn., N.Y.
Terrain Park: Loon Mtn., N.H.

Mid-Atlantic/Southeast:
Favorite: Wintergreen, Va.
Nightlife: Wisp, Md.
Family: Bryce Resort, Va..
Terrain: Blue Knob, Pa.
Terrain Park: Hidden Valley, Pa.



About OnTheSnow.com and Mountain News Corporation:

OnTheSnow.com is a consumer Web site published by Mountain News Corporation now in its 40th year. Mountain News is the global, year-round source for news and information on mountain recreation and travel and also publishes The Industry Report and MountainGetaway.com. The company has extensive strategic partnerships with over 1,000 radio, television, newspaper and web outlets as their mountain travel and ski reporting content provider.

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