« Previous Story |
The Industry Report Home Page
| Next Story »
Clif Bar Wants To 'Save Our Snow'
By Craig Altschul
March 17, 2008
Perhaps ski areas aren't closing because of global warming as yet, but Clif Bar is on an "S.O.S." campaign to save what's left of our snow. It's Natural Energy tour wraps up its meet and greet road trip in Seattle this weekend (March 22-23). The company makes all-natural, organic energy bars and drinks.
The concept is to find skiers and snowboarders on their home turf - mountain resorts and on campus - and engage in conversations about climate change. World champion rider and environmental activist Jeremy Jones has been part of the tour at some stops. The idea is "to share ideas on how small changes in a person's choice of food and transportation can help prevent global warming, and thus, protect the places we like to play.
"The road trip is all about making a one-to-one connection with winter sports fans where they live and where they play," says Clif Bar's Ricardo Balazs. The van, not so incidentally, runs on vegetable oil, perhaps salvaged from last night's french fries.
« Previous Story |
The Industry Report Home Page
| Next Story » |
Email To A Friend
|
