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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

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Archives:
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Recent Posts:
- Destination Outlook: 'A Socially Embedded Frugality'
- 'Drive To' Outlook: Half Full Or Half Empty?
- Economic Outlook: Cloudy, But Periods Of Sunshine
- Weather Outlook: 'Oh, My'
- OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
- The Wildcard: Will Swine Flu Keep Families Home?
- The 'New' Industry Report
- SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
- Innsbruck: Selling A Safari In A City That Sells Itself
- The Good Old Summer Time That Wasn't; But, Was It Habit Forming?



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February 28, 2008

An IR In-Depth Report: Want To Buy Montana? Skiing Is 'For Sale'

Don't you just hate it when one-third of the homes in your neighborhood have For Sale signs in their front yards? Well, then it's a good thing your neighborhood isn't in Montana ski country.

There's certainly plenty of snow, the cash registers are jingling, and the future still looks bright. But, the bigger news from an industry standpoint seems to be as many as five of the state's 16 mountain resorts are seeing a turnover in ownership. They've been sold, are for sale, or probably will be for sale soon.

The Industry Report asked Becky Lomax, OnTheSnow.com's Northern Rockies regional editor, to peek behind the front yard signs and see what it all means. ...continue reading »

Climbing Mountains: Boyne's John Kircher Awaits Transplant

There's a lot on John Kircher's mind these days. He's President of Boyne Resorts' western operations. He would love to keep his focus on getting BC's Cypress Mountain ready for its role in the 2010 Winter Olympics and continuing to make major improvements at Crystal Mountain and the Summit at Snoqualmie.

But he's fighting back primary sclerosing cholangitis. That's a disease that attacks the liver's bile ducts. The only cure is a transplant from a donor. His brother-in-law, Harold Burton, could be a match.

Kircher, a member of the pioneering Kircher family and son of Boyne's legendary patriarch Everett Kircher, is trying hard not to slow down. His courageous efforts were chronicled in a well-written feature by Craig Hill in the Tacoma, Wash. News Tribune, referring to Kircher as "the most influential man in Washington's ski industry." ...continue reading »

When The Senator Drops In

No politician can pass up a good photo op and a ready gaggle of potential voters with outstretched hands. U.S. Senator Elizabeth Dole is expected to win her election bid for a second term in November (she picked up 53 percent of the vote in 2002). But, she made it a point to pop into the Sugar Mountain base lodge in Banner Elk a weekend back.

The popular senator spent some time with resort guests, posed for a photo with the Sugar Bear mascot, and presumably enjoyed a bratwurst lunch (has to be better than the usual rubber chicken circuit, right?). She also met with the local press corps, all drawn to the ski resort for the meet, greet, and quote.

Marketing Director Kim Jochl, a former member of the U.S. Ski Team, told The Industry Report, they had just a few days advance notice of the visit. The stop at Sugar was an opportunity for Sen. Dole to tout how important she felt the tourist industry was to the state's well-being. Not a bad subject. ...continue reading »

Three Words: Sales, Sales, Sales

Well, there may not be a formal recession, but that doesn't mean the mountain resort travel industry isn't gathering steam. The annual Mountain Travel Symposium April 6-12 in Vail, Colo., is the industry's longest running (since 1975) and biggest (by far) travel buying, packaging, and selling trade show. It is already a virtual sell out.

"IR readers can still register if they move quickly," MTS Program Director Laurie Walton told The Industry Report. "We're expecting a record turnout of about 1,200 people." Registration and information is available at (888) 364-2222 or online at mtntrvl.com.

The week-long event features a fast-moving trade exchange matching buyers with sellers Monday and Tuesday. A group exchange, linking ski clubs and organizations to sellers, is conducted Friday. ...continue reading »

February 18, 2008

Is There A Recession? Should We Worry? Industry Leaders Say 'Let It Snow'

The pundits tell us the "R" word may be referring to recession, not season, this year. Americans are telling presidential candidates the economy is scaring them silly. But, the ticket wicket lines remain long and snow keeps falling and falling. Is this a case of "what me worry?" Or is the mountain resort industry somewhat R-proof?

The Industry Report sent OnTheSnow.com's Roger Leo on a mission to check in with several seasoned industry leaders to find out how they are feeling these days. The bottom line: "Let it snow, let it snow, let it snow."

"The number one thing that affects us is the weather above all else, and this winter we're having a great weather pattern," Tim Mueller, who with his wife Diane owns Colorado's Crested Butte and Vermont's Okemo, told the IR. "We're only halfway through, so I can't say for the rest of year, but it's good so far. If we had a good weather pattern this year and skier visits weren't up to what we expected, I would be a little more nervous. But there's a good weather pattern, and the market has responded and bounced back." ...continue reading »

Northstar Guests, Homeowners Winners In CNL Deal

The apparent winners in CNL's acquisition of 80,000 square feet of retail property at the Northstar Commercial Village near Lake Tahoe are resort guests and homeowners. CNL Income Properties is a R.E.I.T focused on lifestyle properties that has made a major splash into the mountain resort pool over the past few years, including ownership of Northstar.

"It's an exciting milestone because it means CNL as owner, and Booth Creek as a superb management partner, now control the future of one of the most vibrant, diverse, and fun villages you'll find anywhere in the North American mountain resort scene," CNL's Steve Rice told the IR.

"Since CNL also owns the mountain, with our partner Booth Creek responsible for day-to-day operations, our interests are aligned, with Northstar guests and homeowners set to benefit for many years to come." ...continue reading »

Hitwise Ranks OnTheSnow.com Tops Again By Wide Margins

There may be contests remaining for presidential candidates, but the "election's" all but over for the season when it comes to skier and snowboarder choices among 11 snowsports Web sites.

OnTheSnow.com, the world's oldest and largest snowsports site, owned and published by Mountain News Corp. (which also publishes the IR), continues its domination of the genre, taking the top spot in the January, 2008 Hitwise Competitive Intelligence Report once again.

The dominance was so solid that OnTheSnow.com held 49.63 percent of the market share with its closest competitor ranked at 8.21 percent. ...continue reading »
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