Mountain Reservation Acquires VRGetaway

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Mountain Reservation Acquires VRGetaway

By Craig Altschul
January 25, 2008

You can book it. Mountain Reservations, Inc., the Park City-based firm that operates over 80 Web sites for consumers booking short or long term vacation properties, has just expanded its reach. The company announced it has acquired VR Getaways, which includes its consumer site Rooster.com.

Mountain Reservations is owned by Kinderhook, a private equity firm with $450 million under its management, and Castles Media Co., which operates highly targeted media properties.

Julian Castelli, Mountain Reservations CEO, said the combined company will market 200,000 professionally managed units of rental inventory in 300 destinations across the U.S., Canada, Mexico, and the Caribbean. Lift tickets, ski rentals, ground transportation, golf packages, and trip insurance also will be marketed.

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