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« Previous Story | The Industry Report Home Page | Next Story » January 28, 2008 It's All Over But The Ka-Chinging In Vegas
Attendance to the show was estimated at over 20,000, with buyers and sellers all watching closely to see if this year's total tops the $1,781,479,981 that ka-chinged through the cash registers for the 2006-07 year, virtually evenly divided between apparel, equipment, and accessories. The fall numbers look strong. The '08 show continued the SIA mantra of "it's better to be green." An important focal point of the show was ECOsource Market Segment exhibit. Products from more than 50 brands that either are made from recycled materials, are recyable and/or sustainable were on display. ...continue reading » Web Renders Traditional Marketing History, Say New England Pros
Ski Butternut's Matt Sawyer agrees. "The Web has allowed us to be much more in control of our message. Viral marketing, like having a strong presence on MySpace and Face Book, is very important to the younger market segment." The Industry Report checked in with these two venerable, but smaller, New England resorts and their veteran marketing executives to see how things have changed in their decade-plus on the job when it comes to luring the paying guests. Both are in Massachusetts, with Boston as Meyers' prime market, and New York as Sawyer's. Meyers began his career at Stratton Mountain, Vt., while Sawyer jump-started his at then-new Whitetail Resort in Penn. ...continue reading » 'Wach-U-Tube' Combated January Thaw The January thaw that hit the Northeast briefly early in the new year set up an opportunity for Marketing Director Tom Meyers to invite skiers and riders to shoot their own TV commercial. They submitted their video on Wach-U-Tube at the ski area's Web site. All entries were eligible for the grand prize, a Wachusett Century Pass, and having the ad aired on Boston TV. Meyers said they had a such a great early season, they weren't going to allow the annual thaw to "melt everyone's spirit." ...continue reading » January 25, 2008 Mountain Reservation Acquires VRGetaway
Mountain Reservations is owned by Kinderhook, a private equity firm with $450 million under its management, and Castles Media Co., which operates highly targeted media properties. Julian Castelli, Mountain Reservations CEO, said the combined company will market 200,000 professionally managed units of rental inventory in 300 destinations across the U.S., Canada, Mexico, and the Caribbean. Lift tickets, ski rentals, ground transportation, golf packages, and trip insurance also will be marketed. ...continue reading » January 11, 2008 Is There A Silver Lining, Old Chap?
The Industry Report's Roger Leo says this seems to mean there will be some gold mining in "them thar hills" across the USA. "Just look at the flip side," says Leo, OnTheSnow.com's New England Editor. "Europeans, Canadians, Australians, South Americans, and visitors from other parts of the globe are finding their way to America to play in our snow.
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It's A New Meaning For "Rus-ski" In The Alps "The reputation of wealthy Russian tourists for being rude and throwing extravagant parties, including a prostitution scandal involving one of Russia's richest men earlier this year, have also left hoteliers nervous about embracing the new visitors," writes Gray. January is typically the time of the year when Brits head for the slopes -- those who aren't winging their way to America -- but they may find lodging in short supply along with skyrocketing room rates due to Russians coming to celebrate their Orthodox Christmas. Suites at The Kempinski Grand Hotel des Bains in St. Moritz, for example, are going for about $8,000 (U.S.), but managers are refusing to take large bookings so as not to alienate their regular customers.
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A Cold Call Nets A Cool Result At Killington
The audit gave him a chance to show how his Freeaire Refrigeration System could tap into winter --something all ski resorts have in abundance - and annually save the resort 86,389 kilowatt hours of electricity, while eliminating a 58 tons of CO2 emissions. Check it all out tonight (1/14) at 10 p.m. (EST) on Discovery Network's Science Channel during Invention Nation. "I guess it's a bad pun to say it started with a cold call, but that's what it was," Travers, of the R.H. Travers Company of Warren, Vt. told The Industry Report. "The ownership at the time didn't have the funds to make the investment, but the staff saved the audit and pulled it out when new owners arrived. It's a new environmental era these days."
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January 02, 2008 Industry Alert: Holiday Period Very, Very Good, But Not Without Some Sadness But, first, the few sad stories to keep things in perspective: A teenage girl skied into a retaining wall at Shanty Creek, Mich., and later died. One skier was thrown to the ground, and 22 others were evacuated by rope when a lift at Mt. Sunappee, N.H., experienced bearing failure. Other news came in the form of weather, more specifically, avalanches. A man was killed and an 11-year-old boy injured in an inbounds avalanche at The Canyons in Utah. It was a happier ending, however, at Grouse Mountain, B.C., where a father and son found themselves trapped in a gully with a high avalanche possibility due to heavy snow. The pair were rescued safely. They were out-of-bounds.
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