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September 21, 2007
The emergence of CNL, the Florida-based REIT with lots of money to spend and the will to invest it in the mountain resort industry, has arguably become the biggest continuing story of the year. That's why the The Industry Report was on deck when general managers from the CNL-owned resorts and corporate resource people gathered earlier this month at Great Diamond Island, off the coast of Portland, Maine.
"It is very important to us to facilitate the connection of the team that is essentially looking after our ski assets," Steve Rice, vice president for investments for CNL Income Properties, Inc., told us as the group was about to arrive. "Sure, it's a relatively small industry and we generally know each other, but this is an opportunity for the resort general managers to meet some of our key resource people face-to-face and to explore potential areas of collaboration with each other."
CNL VPs and directors, representing architectural, financial, engineering, and business development, joined the GMs, opening eyes through case studies and discussions of how the company services work. The extra services are "value added," Rice said. It's part of the deal. Some of the resorts represented had just joined the CNL fold.
To say this was a happy crowd is an understatement.
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It just might be the most unique pre-season ski area promotion plan to come along in while. Maine's Sunday River Resort will be the sponsor of the last series of the regular baseball season for the Boston Red Sox at Fenway Park, Friday through Monday, Sept. 27-30 against the Minnesota Twins. The resort is re-enforcing the promo by sponsoring Boston College home football games.
"We think this is a creative and very visible pre-season promotion that makes sense for us," General Manager Dana Bullen told The Industry Report. "Our market is Boston and the surrounding area and there is nothing more important to them right now than focusing on the Red Sox as the pennant race comes to an end. It's an expensive effort, but we believe there will be a strong payoff."
Bullen said each of the 36,000 fans attending the Friday night game Sept. 27 will receive a complimentary Sunday River lift ticket. Resort sales personnel will man booths at each of the five entrances to the famed ballpark each of the four days. There will be tie-ins with public address announcements and on the video screen. A "first pitch" is scheduled. The resort has purchased spots on NESN, the cable TV station that carries the Red Sox, during the series.
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There are plenty of implications for the mountain resort industry if findings in a new survey by CareerBuilder.com and Hudson continue as a trend. Hotel News Source is reporting that most Americans are so wrapped up in their work lives they don't take all of the vacation time they are entitled and, in fact, are taking less time than ever before.
The average number of annual vacation days granted is 12 these days, but more than a third do not even use all of their granted time off.
One response to the problem comes from Hyatt Resorts that teamed up with New York Times best-selling author Julie Morgenstern. She has developed a set of tips for organizing and balancing time in the workplace in order to take all vacation days allotted - as well as maximizing time off.
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September 19, 2007
Boyne USA has become one of the biggest resort operators in the nation by agreeing to assume currently existing long-term leases to run New Hampshire's Loon Mountain and Washington State's Summit-at-Snowqualmie. Booth Creek Ski Holdings has been operating both resorts as lessees under the ownership of CNL, the Florida-based REIT.
The Industry Report has learned that CNL and Boyne intend to execute the operating leases potentially as early as today (9/19/07), assuming all "t's" can be crossed.
CNL's relationship with Boyne USA continues to develop. Leases were signed this summer, adding Sunday River and Sugarloaf, Maine, to the fold. The list now includes 10 resorts across the nation and into British Columbia.
...continue reading »
September 07, 2007
The print world - newspapers and magazines - is both taken aback and deeply concerned about an apparent and significant shift of advertising dollars to the Internet and other media. Some analysts say it shouldn't have been a surprise, but the depth of the dip - the steepest in history - caught those who deal in ink off guard.
The Wall Street Journal recently cited examples: The New York Times Company's news media division ad revenues dropped 6.8 percent; Gannett (USA Today and 85 other newspapers) dropped 9.9 percent; and McClatchy (31 dailies) fell 11.5 percent. All those dips were reported in May. It's not only advertising. Newspaper stocks have been in a tailspin because of declining readership. The Society of Professional Journalists is focusing its convention next month on "the seismic shift to online" news.
Is this shift to the Web playing out along parallel lines in the mountain resort and travel industry? Apparently so.
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It's taken eight long years of wrangling. But, Belleayre Resort at Catskill Park is quite a bit closer to reality. Gov. Elliot Spitzer joined developers, Crossroads Ventures, LLC, and some supportive environmental groups last week to announce a "green light" for a $400 million project. The ski area is owned and operated by the New York State Department of Environmental Conservation, a fact which often has been a bone of contention about the levelness of playing fields of resort owners from the private sector.
The truth is the light might be more amber than green, however. The project was introduced in 1999, but has been reshaped numerous times as environmental groups and residents raised red flags.
This is no little deal for the Catskill economy. Consider that the planned resort complex will add 450 full-time jobs and 150 part-time positions to the localized communities of Middletown and Shandaken. It's estimated the project will create 1,800 construction jobs over eight years.
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Hidden Valley's Keith James reported that the deal for Pittsburgh's Buncher Co., a 90-year-old real estate development firm, to acquire the financially troubled ski area and bring it back to "premier status" finally went through last week.
The Pittsburgh Tribune-Review research of county records shows Buncher Co. paid about $12.4 million for the ski area that lies just 60 miles from Pittsburgh. The Kettler Brothers, a Maryland-based family firm, has operated Hidden Valley since 1983.
Improvement plans over the next three-to-five years designed to "return Hidden Valley to its glory days, as a premier family resort" will be announced in mid-October, Bill Doring, Buncher Vice President and Treasurer, told the newspaper. He should know, he's got the checkbook.
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The first-ever Fall Forum of the Mountain Travel Symposium will cram a huge amount of info into its one-day format Tuesday, Oct. 2 at Breckenridge. Keynoter is Paul Goodloe, an avid skier and snowboarder, who is a meteorologist on The Weather Channel's Evening Edition.
Goodloe will discuss how he believes global warming is linked to snow episodes such as last winter's blizzard that brought Denver's airport to a standstill. He'll explain how mountain climates are impacted right now and what he predicts the impact will be on the mountain travel industry.
The session includes an update on the upcoming season's reservation status from Ralf Garrison of Mountain Travel Research Program, and an assessment of the airline industry's changing capacities and booking trends from Mike Boyd of Boyd Aviation.
...continue reading »
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