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Ski Utah Big Winner In Marketing Sweepstakes
By Craig Altschul August 16, 2007
Ski Utah was the largest recipient - $250,000 - from grants doled out by the Utah Board of Tourism Development last week.
The State's Cooperative Marketing Program provided $2.25 million in matching funds to cities, counties, travel regions, and nonprofit destination-marketing organizations that show what the Board believes are reasonable prospects of gaining a return on investment.
"We are sure this funding will enable us to have a strong impact on the success of the coming season," Ski Utah President Nate Rafferty told the Salt Lake Tribune. "Our plans greatly complement those of the state and will help to enhance the appeal of Utah as a tourist destination."
Other ski entities getting funds were the Alta Resort Association ($40,000); the Salt Lake Convention & Visitors Bureau to promote its Ski Salt Lake program ($150,000); and the Park City Chamber Bureau ($223,000).
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