SIA Programs Expand Markets: Taps Into YMCA

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SIA Programs Expand Markets: Taps Into YMCA

By Craig Altschul
August 03, 2007

SIA took a slide down a new hill in July when it became an exhibitor at the Association of YMCA Professionals National Conference in Boston. SIA's Mary Jo Tarallo, along with Tubbs Snowshoe's Kathy Murphy, attended what has long been considered the YMCA's most important professional event. The YMCA has more than 22 million members nationwide and is the world's largest youth movement.

The pitch was to get YMCAs in alpine locations to get involved in SIA's Winter Feels Good and Winter Trails programs. Winter Feels Good is a grassroots program promoting health and fitness and targeting "adult influencers of children." Winter Trails is a learn-to-snowshoe and cross country ski demo event held each January.

"We made several excellent connections and one great tie-in," Tarallo told The Industry Report. She said YMCA Camp Jewell, operated by the Greater Hartford YMCA in Conn., plans to stage a Winter Trails event. Jewell is arguably the top Y camp in the country.

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