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« Previous Story | The Industry Report Home Page | Next Story » Skis And A Latte? It's A Breeze AgainBy Craig Altschul 
Add in two Starbucks locations also acquired in the deal adjacent to the Breeze shops at high-traffic Dumont on I-70 and at the base of Aspen Mountain, and, well, getting your skis and a Caramel Macchiato will be a breeze. The Starbucks shops will be run by Vail. "The Breeze name has been around for a really long time and is widely recognized by many skiers and snowboarders," SSV President Ken Gart told The Industry Resort shortly after the agreement was reached. "Because of its strong brand identity, we think this is a real opportunity to restore its luster and stature as a top tier equipment rental experience." The four Breeze stores in Utah include two in Park City, one at The Canyons, and one in Salt Lake City. Squaw One Accessories and Squaw Valley Clothing in California were also part of the purchase. Gart, one of the Gart Brothers, Denver's pioneering pre-corporate days sporting goods store family, said SSV will retain the Breeze name but will make a capital infusion in upgrading the rental lines and increase variety. Merchandise selection will be customized for different activities popular in each of the states. Closing of the acquisition is anticipated this month. « Previous Story | The Industry Report Home Page | Next Story » |
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