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New Owner for Ski West
By Craig Altschul
May 07, 2007
Ski West, one of the fastest growing Park City ski travel firms, was sold to Overstock, Inc. in 2005. It became O'Travel, Inc. Now, there's another owner.
It's pretty complicated, so stay with us here. The end result is that O'Travel, a subsidiary of Overstock.com, is now Mountain Reservations, Inc. and is owned by an affiliate of Kinderhook Industries and Castles Media. They purchased O'Travel, Inc. in late April. Whew, got all that?
The new leadership group says it will place a renewed focus on the company's core strengths of marketing and booking vacation rental properties. Mountain Reservations operates some 80 Web sites, including specific destination guides and the ability to book everything from lift tickets to dinner.
Kinderhook is a private equity firm with $470 million under management. Castles Media was created to operate leading, highly targeted media properties. New CEO and president of this incarnation is Julian Castelli, moving over from Consumer Source, a media company. Alan Mao, a key member of the company's founding team, remains involved and will lead the firm's marketing efforts.
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