OnTheSnow.com Surges Past Industry Milestone

To submit a news item send an email to press@mountainnews.com.

The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

Subscriptions:

-	Subscribe To Industry Report
-
-	What is RSS?

Archives:
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008

Recent Posts:

-	Destination Outlook: 'A Socially Embedded Frugality'
-	'Drive To' Outlook: Half Full Or Half Empty?
-	Economic Outlook: Cloudy, But Periods Of Sunshine
-	Weather Outlook: 'Oh, My'
-	OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
-	The Wildcard: Will Swine Flu Keep Families Home?
-	The 'New' Industry Report
-	SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
-	Innsbruck: Selling A Safari In A City That Sells Itself
-	The Good Old Summer Time That Wasn't; But, Was It Habit Forming?

« Previous Story | The Industry Report Home Page | Next Story »

OnTheSnow.com Surges Past Industry Milestone

By J.D. O'Connor
February 09, 2007

OnTheSnow.com, a consumer Web site published by Mountain News Corp.,(publishers of Industry Report) surged past a dramatic industry milestone as its IPRO certified third party audit recorded 1.1 million unique visitors during January 2007.

No media property in the snow sports industry has ever exceeded an audited unique audience in excess of one million skiers, says Marc Corsi, President and CEO of Corsi Partners, a San Francisco-based advertising and media buying firm with 20 years experience counseling ski resorts and tourism bureaus.

The audit, compiled and certified by media auditors IPRO Corp., is supported by market share data released last week by Hitwise Competitive Intelligence, an online measurement company based in New York. Hitwise found that OnTheSnow.com continues to be the #1 visited snow sports portal with 34.61 percent market share in January 2007. The next closest snow sports portal had market share of 10.45 percent.

Top Ten Snow Sports Portals Jan. 2007 OnTheSnow IPRO Audit Jan. 2007

"Audience within OnTheSnow.com was up 34 percent year over year," said Rob Brown, President and Publisher of Mountain News Corporation. "This is an unprecedented surge in visitation, especially so in light of the variable snow conditions we've had in 2007."

The company credited the dramatic upswing in visitation (from 840,000 unique visitors recording during the same time last year) to a number of factors, including: enhanced media partnerships, a wildly successful user review component, expanded travel and news coverage, and a robust new blogging format.

"We have focused on providing our audience the ability to contribute to the site, and they do, every day. This has broadened the OnTheSnow.com community and turned it into a worldwide network of likeminded enthusiasts who gain from their relationship with us and with each other," Brown said.

Visitors who use OnTheSnow.com to help plan their winter vacation need only scan the site's Reviews section for independently generated reports on resorts, restaurants, and lodging options - all submitted by people just like themselves. Skiers who rely on the site for the latest in snow conditions and ski travel planning routinely submit photos of their ski trips for others to enjoy, a practice which has served to broaden the OTS Community and helped give it worldwide user appeal.

« Previous Story | The Industry Report Home Page | Next Story »

Email To A Friend

Comments

	Congratulations! That's a great achievement.
	Posted by: Mike Smedley \| February 12, 2007 09:22 AM