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« Previous Story | The Industry Report Home Page | Next Story » NSAA Learns From The PastBy J.D. O'Connor Current weather conditions aside, it has been a tough start for the 2006/07 ski season. Although the snow is flying again, money has been lost, confidences shaken. If the National Ski Areas Association agenda for its upcoming conference and tradeshow at Mt. Snow, Vt., is any indication, the Industry intends to take lessons earned the hard way in past years and apply them to this one. Program topics for the Feb. 6-7 conference were tailored to better reflect current concerns after a slow start for the season deepened and the word "crisis" began to emerge in local media - and on the lips of resort owners and operators. Along with discussions on employee health care, immigration, and adaptive sports, attendees of this year's convention will also be able to attend seminars such as "Challenges of Weathering a Bad Season," "Applying the Lessons Learned from a Snowless Season," and the forthrightly entitled: "Putting Lipstick on the Pig: Innovative Ways to Create Revenue in a Season Like This." NSAA President Michael Berry will moderate "Applying the Lessons Learned from a Snowless Season," this year - a discussion described as: "...the season that wasn't. Bullwheels did not turn, snowcats did not groom, the press was relentless and a demand for season pass refunds was heard across an entire region." Joining Berry will be panelists Dan Brewster, general manager of The Summit at Snoqualmie, Kevin McCarthy, president of White Pass Ski Area and David Riley, president of Mt. Hood Meadows Ski Resort, for "a case study analogy of the 2003/04 winter-that-wasn't in the Pacific Northwest." The session description promises: "Attendees will gain insight on how these leading Pacific Northwest ski area operators managed the crisis, including financing options to address short and long term debt issues, managing guest and season pass holder relations and maintaining a year-round workforce." Evidently, all issues of great concern to Eastern ski areas this year. EDITOR'S NOTE: Attending NSAA Vermont this year? If so, blog this space and let us know if you learned anything, or were able to teach something new to others. « Previous Story | The Industry Report Home Page | Next Story » |
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