Advertising Products Media Products About Us Contact Us

To submit a news item send an email to press@mountainnews.com.


The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

Subscriptions:
- Subscribe To Industry Report
-
- What is RSS?

Archives:
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008

Recent Posts:
- Destination Outlook: 'A Socially Embedded Frugality'
- 'Drive To' Outlook: Half Full Or Half Empty?
- Economic Outlook: Cloudy, But Periods Of Sunshine
- Weather Outlook: 'Oh, My'
- OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
- The Wildcard: Will Swine Flu Keep Families Home?
- The 'New' Industry Report
- SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
- Innsbruck: Selling A Safari In A City That Sells Itself
- The Good Old Summer Time That Wasn't; But, Was It Habit Forming?



« Previous Story | The Industry Report Home Page | Next Story »

Can You Put A Disco Ball In My Helmet?

By J.D. O'Connor
August 07, 2006

Wireless Helmet
By J.D. O'Connor

Not yet, but they may be working on it. For now, skiers and riders who just can't live without tunes, a phone hookup with their fav bud or gal pal, or wireless Internet will just have to live with the Audex helmet.

You knew it was coming. Now it's here and ready for use on your mountain. Should you worry? Check out the advertising lingo on the Motorola Web site:

"Ride hard, and tune out, with the highest tech helmet to ever hit the mountain. Amping up your tunes or calling friends with the snow report is as simple as pressing a button."

Words to make even the most jaded Techno-Head's pulse pound a little harder, sure. But do you want all those little zoomies burning up your mountain and "tuning out" while talking to Tiffany or Googling for a vegan burrito joint?

Maybe not. But we'll have to wait till these guys hit the slopes next year to see how things shake out. The helmets, we are told, are flying off the shelves.

« Previous Story | The Industry Report Home Page | Next Story »

Email To A Friend



Post a comment




© Mountain News Corporation