John Elvrum - "Mr. Snow Valley"

To submit a news item send an email to press@mountainnews.com.

The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

Subscriptions:

-	Subscribe To Industry Report
-
-	What is RSS?

Archives:
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008

Recent Posts:

-	Destination Outlook: 'A Socially Embedded Frugality'
-	'Drive To' Outlook: Half Full Or Half Empty?
-	Economic Outlook: Cloudy, But Periods Of Sunshine
-	Weather Outlook: 'Oh, My'
-	OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
-	The Wildcard: Will Swine Flu Keep Families Home?
-	The 'New' Industry Report
-	SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
-	Innsbruck: Selling A Safari In A City That Sells Itself
-	The Good Old Summer Time That Wasn't; But, Was It Habit Forming?

« Previous Story | The Industry Report Home Page | Next Story »

John Elvrum - "Mr. Snow Valley" - Dead At 97

By J.D. O'Connor
July 10, 2006

John Anderson Elvrum borrowed money from his father-in-law to buy the lease for a place known to locals living in the San Bernardino Mountains as "Fish Camp," re-named it "Snow Valley" and taught thousands of Southern Californians about the sport he loved.

Elvrum, a champion ski jumper and 10th Mountain Division trooper during World War II, promoted skiing by giving area children free passes to Snow Valley during the 30 years he operated the resort, an endeavor he undertook so tirelessly he quickly became known as "Mr. Snow Valley."

Elvrum died July 4 at a Calimesa nursing home. He was 97.

A native of Norway, Elvrum, a ski jumper, moved to Portland, Ore., in 1930. Known for his daring style, Elvrum won several tournaments and set a national amateur jumping record in 1934 of 240 feet at Big Pines in the San Gabriel Mountains.

Elvrum sold the resort in 1971. He last went skiing at Snow Valley when he was 85. Elvrum's remains will be taken to Norway, where his family is buried.

« Previous Story | The Industry Report Home Page | Next Story »

Email To A Friend