Heavenly Winds Prevail In Sierra

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Heavenly Winds Prevail In Sierra

By J.D. O'Connor
July 26, 2006

Heavenly Mountain Resort became the latest in a string of high-profile mountain ski areas to announce their commitment to renewable energy Tuesday, announcing they would be countering future energy costs by purchasing wind energy credits from a Colorado company.

The area will buy 152,000 megawatt-hours of power from Renewable Choice Energy of Colorado, according to a spokesman for Vail Resorts - Heavenly's parent company.

"By embracing wind power as a clean and renewable source for 100 percent of our company's electricity use, we want to reinforce our commitment to the natural environment in which we operate and be a leader on this critical effort within the travel industry," said Rob Katz, chief executive officer of Vail Resorts.

The move was extended to include all of Vail's properties - five ski resorts, several hotels, 125 retail locations and a new corporate headquarters in Broomfield, Colo., Katz said.

The company is passing the baton to others, it seems, offering families who sign up for wind power credits free one-day ski lift tickets valid all season long at any of its five mountain resorts - Vail, Beaver Creek, Breckenridge, Keystone and Heavenly - during the 2006/07 season.

Sugar Bowl ski resort north of Tahoe began purchasing 100 percent renewable energy this year. Aspen Ski Co. in Colorado announced this spring it would buy 100 percent renewable energy for all four of its resorts. Sierra-at-Tahoe and Northstar-at-Tahoe have purchased a portion of their energy in wind power for several years.

It is estimated that approximately 30 percent of ski resorts in America buy some wind power.

Supporters say Vail's move will prevent 211 million pounds of carbon dioxide from entering the air, which is equivalent to taking 18,000 cars off the road or planting more than 27,000 acres of trees, according to the Environmental Protection Agency.

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