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Choosing Direct Approach, Sellers List Lodging on eBay
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March 20, 2006
While many travel execs made tracks to Lake Louise for the annual Ski Tops meeting last week, a few very small lodging companies (and individual timeshare owners) stayed home and waited for bids on eBay.
There's a thriving business in marketing weekend and longer stays at condominium complexes and houses in snow country via eBay. Christina Marsland of CM2Vacations in Rhode Island, for example, says she gets 90 per cent of her business from the site.
Her outfit offers units at Attitash Mountain Village in New Hampshire.
Calling eBay "a fantastic tool," she said "cost is very important and eBay is one of the best ways to advertise for us." Marsland added that even though some of the fees were "a little expensive" it was nevertheless better than trying to buy print ads or click searches from companies such as Google or Yahoo.
However, timeshare owner Les Cornelius of St. Louis says at best he breaks even when trying to rent his family's Winter Park condo weeks on eBay because prices there were "very low."
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