Advertising Products Media Products About Us Contact Us

To submit a news item send an email to press@mountainnews.com.


The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

Advertising Information:
- sales@mountainnews.com

Subscriptions:
- Subscribe To Industry Report
-
- What is RSS?

Archives:
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008

Recent Posts:
- Destination Outlook: 'A Socially Embedded Frugality'
- 'Drive To' Outlook: Half Full Or Half Empty?
- Economic Outlook: Cloudy, But Periods Of Sunshine
- Weather Outlook: 'Oh, My'
- OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
- The Wildcard: Will Swine Flu Keep Families Home?
- The 'New' Industry Report
- SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
- Innsbruck: Selling A Safari In A City That Sells Itself
- The Good Old Summer Time That Wasn't; But, Was It Habit Forming?



« Previous Story | The Industry Report Home Page | Next Story »

Bad Bode Is Good For Snowsports, Torino Ink

By
January 23, 2006

By now everyone knows about the Time and Newsweek covers featuring the latest bad boy of sports, Bode Miller. Although the Olympic hopeful apologized for his remarks on "60 Minutes" about skiing while hung over, the publicity he unwittingly drummed up for the Torino games and for the sport itself was huge.

A spokesman for NBC, which will broadcast the games in next month Feburary, did not return calls. Martha Wilson, spokeswoman for Bretton Woods, told Industry Report that the resort planned "to continue to support" Miller, its director of skiing, but it is "certainly glad that he took the opportunity to set the record straight and to clarify his message.

"Bretton Woods, of course, does not condone any reckless behavior of any kind," Wilson said, and she did note that "he has put New Hampshire and the United States in the forefront of international ski competition."

Two of Miller's other sponsors, Atomic Skis and Nike, also backed him. And Marc Ganis of SportsCorp., a Chicago sports consultant, told a Boston paper that if Miller does well in Torino, the controversy might actually get him more deals, because "he's basically identified himself as a rebel, as a partier. That's the makings of a counterculture hero."

FYI, Miller is only the fourth skier to appear on the cover of Time. Previous ones: Phil Mahre and Tamara McKinney together in 1984 and Andrea Mead Lawrence in 1952. At Newsweek, Mahre, Penny Pitou, Kathy Randolph and Georgette Miller previously appeared on the cover.

« Previous Story | The Industry Report Home Page | Next Story »

Email To A Friend



Post a comment




© Mountain News Corporation