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« Previous Story | The Industry Report Home Page | Next Story » Booking Wars Heat Up; Travel Sites Offer RSS Feeds, IncentivesBy J.D. O'Connor News that hotel discounter Quickbook.com is turning to RSS (Really Simple Syndication) technology to ensure the best possible room rates for subscribers was followed quickly by Trevelocity.com's announcement it would offer incentives to loyal users. Quikbook billed its turn to RSS as a first-of-its-kind move within the industry. The technology enables the company to deliver city-specific deals direct to a subscribing customer's computer - reducing search time and eliminating extended Web surfing. Travelocity, which offers a similar service for air travelers under its FareWatchers program, escalated efforts to retain a notoriously fickle customer base by rolling out a rewards program offering gift certificates and discounts to clients booking flights, hotels and vacation packages. The company also announced the 2006 roll out of a VIP rewards program. "When you look at the different online travel sites, the prices are generally equal," Travelocity spokesman Dan Taporek said. "We want to build an experience around the travel [consumers] are buying." A Travelocity customer who books a trip this year will get discounts for music from iTunes, Blockbuster movies and Barnes & Nobles books. And when they get back from that ski vacation, they can download their snapshots to the Travelocity Photo Center and receive a free set of prints. Quickbook's turn to technology will allow a skier visiting a destination resort with traditionally high rates to quickly narrow their search and have the best possible deal delivered to their computer in real time. "RSS feeds are becoming increasingly popular," said Quikbook.com President, Ray Vastola. He said the RSS feature advanced Quikbook.com's effort to give "customers the best technology available." « Previous Story | The Industry Report Home Page | Next Story » |
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