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Southwest Air Service Great for Colorado Resorts, Says Jensen

By
October 31, 2005

Southwest Airlines' decision to renew service to Denver International Airport with a total of 13 daily nonstop flights to Las Vegas, Chicago-Midway and Phoenix starting January 3 is "a significant event" for Colorado mountain resorts, Bill Jensen, chief operating officer of Vail Mountain told The Industry Report.

"It will increase our ability to be competitive in the markets Southwest Airlines will provide with Denver service," Jensen said.

The discount carrier announced its return to the Denver market last week. Its nonstop service will compete with United and Frontier airlines, the two leading carriers in the big Denver market. United (with its low-cost subsidiary Ted) commands nearly 57 percent of the passenger traffic at Denver International Airport while Frontier controls 20 percent, according to published reports.

Southwest will also offer direct or connecting service to 36 other destinations, including Baltimore/Washington, Ft. Lauderdale/Hollywood, Seattle/Tacoma, and Pittsburgh.

The Southwest flights could make the Colorado skies and terminals even busier. One report said Southwest's new flights out of Denver could drive as many as 1.5 million more passengers to Denver International Airport next year.

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