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June 27, 2005
Burke Mountain Seeks To Revamp Demographics - Looking For 'Mother Nature'
A winter/summer resort with mature mothers as the primary demographic? That's how David Gwatkin, marketing director of Ski Burke in Vermont, is trying to position what he considers one of New England's most underrated hills.
The perception of Burke, located in Vermont's Northeast Kingdom, is that it's a small, inaccessible place, used primarily as the training ground for youthful racers who attend Burke Mountain Academy, the school that currently owns the ski lifts, Gwatkin said.
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Snowboarding #5 In 'Extreme' Sports
The 2005 Superstudy of Sports Participation, released earlier this month by SGMA International, shows snowboarding was the fifth most popular "extreme" sport in America last year, with more than 7.1-million participants.
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Resort 'Money Pool' Makes Vermont Splash
A pool of money known as the Ludlow Enterprise Fund, developed in 2003 to offset the impact from resort-related demands on the municipal services by Okemo's Jackson Gore expansion in Ludlow, Vt., is back at work this summer. Members of the Ludlow Enterprise Committee, comprised of school, municipal, civic, and resort officials, granted $41,000 to give a local park a facelift. The funds grow based on day lift ticket sales at Okemo during the winter season and are a gift that will keep on giving over 12 years.
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Snowshoe Partners To Expand Work With Disabled
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Ground was broken last week for a new 2,800 square foot log and timber frame building at Snowshoe Mountain Resort to serve disabled persons who want to learn to ski or race through programs of the Challenged Athletes of West Virginia (CAWV). It's another example of cooperative ventures at resorts underway this summer.
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June 13, 2005
The Young And The Restless: Larsen Represents 'New Guard' Of Marketers
The baby boomers may still be booming in many snow sports industry marketing offices. But, the melodies playing on the office boom box in the near future will have a different beat.
Brad Larsen is a 27-year-old Gen-Xer from Wisconsin who couldn't get a job pushing a lift uphill a year ago. Now, just 12 months later, he's the poster child for The Young and The Restless after the NSAA convention in the Arizona desert last month. He picked up top awards in customer service and marketing innovation on behalf of a small, venerable ski hill in Minnesota, Welch Village.
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In Memoriam: Industry Giant David Rowan Dies
David Rowan, one of the most influential figures in modern ski history, died Wednesday, June 8 from mesothelioma, a rare form of cancer. Rowan is best known in the ski industry as the founding editor and publisher of Ski Area Management (SAM Magazine), the industry's premier trade publication.
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Top Industry Database Is Up For Sale
Inter-Ski Services has been keeping track of U.S. and Canadian mountain resort data for more than 30 years. Publisher Bob Enzel has created and nurtured a consumer format book (and now online version) called The White Book of Ski Areas and a far more detailed Industry Edition. The industry version is password-protected with the key sold for an annual subscription of $395.
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Wolf Creek Back In CSCUSA Ranks -'It Can't Hurt'
When Wolf Creek rejoined the trade group Colorado Ski Country USA (CSCUSA) last week after an absence of nearly a decade, it was only natural to wonder if the move was linked to the Southern Colorado family-owned ski area's legal battle with a group of Texas developers.
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