Two Ski Show Producers Try 'New-Old' Concepts

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Two Ski Show Producers Try 'New-Old' Concepts

By Craig Altschul
May 16, 2005

Two ski show producers are bringing some new twists to ski shows this fall. The most ambitious of the ventures is Pete Guerra's Snowfest College Tour who is bringing a campus ski show to four major universities when students arrive for the fall semester.

This is the first-ever college tour by Event Marketing and Management (EMM Shows) - the company that produces consumer ski shows in Austin, Dallas, and Houston and the World Golf Expo in Dallas. The college tour will roll out to Oklahoma State University (Aug. 20); University of Oklahoma (Aug. 21); Texas Tech (Sept. 2), and Texas A&M (Sept. 9).

All shows will feature a slope blanketed with machine-made snow. Guerra said he plans a rail jam and a spring splash. The splash may be an oxymoron given the late summer dates. "Think of a resort's closing day," he told The Industry Report. "That's what the Snowfest College Tour is all about." He said he has at least four more major universities requesting tour stops the second season.

Meanwhile, Fred Zedeck, producer of the National Ski & Snowboard Expo tour, has added a Market Night at his Philadelphia and Washington, D.C. shows. Zedeck is using the old Ski Group model that connects industry and group professionals with mountain and travel exhibitors. The Ski Group 20-plus city tours gave way a number of years ago to the one-stop Mountain Travel Symposium.

Zedeck said the impetus for a return of concept came from his exhibitors who were looking for ways to reach the regional wholesale market (ski clubs, travel agents, church and youth groups, tour operators, and associations) close to home. The event is free to invited prospects only. The Philadelphia Market Night is Thursday, Oct. 20 at the Doubletree Suites Hotel, across from the Plymouth Meeting Mall, his Expo venue. The D.C. night is Thursday, Nov. 10 at the Dulles Expo Center in Fairfax, Va.

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Comments

	Can anyone tell me what the Show Management name is? concerning the National Ski and Snowboard Expo? and even better that, and their location? Thanks!
	Posted by: Laura Saphier \| March 11, 2007 05:21 PM