Mountain News Corporation - Industry Report

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The Industry Report is published by Mountain News Corp., which also publishes OnTheSnow.com

Editor-In-Chief:
- Craig Altschul

Executive Editor:
- Roger Leo

President & Publisher:
- Rob Brown

Managing Director:
- Chad Dyer

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Recent Posts:

-	Destination Outlook: 'A Socially Embedded Frugality'
-	'Drive To' Outlook: Half Full Or Half Empty?
-	Economic Outlook: Cloudy, But Periods Of Sunshine
-	Weather Outlook: 'Oh, My'
-	OnTheSnow.com Visitors Outlook: 'We'll Ski, Ride More'
-	The Wildcard: Will Swine Flu Keep Families Home?
-	The 'New' Industry Report
-	SPONSOR: Reach UK Skiers, Riders At Birmingham Ski And Board Show
-	Innsbruck: Selling A Safari In A City That Sells Itself
-	The Good Old Summer Time That Wasn't; But, Was It Habit Forming?

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May 30, 2005

Luring Asians To Ski Slopes

When Booth Creek's two northern California resorts, Northstar at Tahoe and Sierra at Tahoe, celebrated the Chinese Year of the Rooster earlier this year, they had a lot to crow about.

The resorts now count Asian-Americans as between 11 and 13 percent of its patrons. The vast majority of these participants are ethnic Chinese, and they skew young, with many more snowboarders than skiers. ...continue reading »

No More Dollars For Mt. Sunapee?

Anyone looking for more improvements to New Hampshire's Mount Sunapee may be looking for quite a while. Tim and Diane Mueller, who lease the ski area from the state (they also are the principal owners of Vermont's Okemo and Colorado's Crested Butte), are being blocked from expanding the resort to connect it to land in neighboring Goshen, where they want to build condos. ...continue reading »

'Taos Not Flooded' Say Chamber Officials

Chamber of Commerce officials in Taos, New Mexico, are using every method they can to get the word out to consumers and the travel industry that they are not under water. The high temperatures that have consumed the Southwest for the past week have fueled a faster than normal spring snow run-off. ...continue reading »

Be Careful What You Ask For

Those who toil each day at ski resorts learn to love winter. But, when the opportunity comes to thaw out, they relish it, too. That's why the National Ski Areas Association (NSAA) has steadfastly scheduled its annual May "coming together of the clan" in warmer climes. ...continue reading »

May 16, 2005

NSAA Blooms In The Desert This Week - 'A Great 5 Years'

Looking back on it now, the National Ski Areas Association's timing to create a Model for Growth as the 1999-2000 ski season came to a close was prescient. It was as if President Michael Berry and his board had looked into a crystal ball and had predicted that skier days would jump from just over 52 million - a number where the industry had been stuck for a decade - to 57 million-plus in just a couple of years. ...continue reading »

Gas Problem? What Problem? Say Vermont Officials

Vermont tourism officials appear fairly unfazed by the sticker shock potential visitors to the Green Mountains will experience this summer. More importantly, they don't think tourists will stay away. ...continue reading »

Two Ski Show Producers Try 'New-Old' Concepts

Two ski show producers are bringing some new twists to ski shows this fall. The most ambitious of the ventures is Pete Guerra's Snowfest College Tour who is bringing a campus ski show to four major universities when students arrive for the fall semester. ...continue reading »

Passport Restriction Story Draws Reader Responses

Requiring a passport to cross the U.S./Canadian border (Industry Report 5/2/05) is not such bad idea, according to Peter Fritz, sales manager for Intrawest's Travel and Leisure Group, responding to our story about President Bush asking to review the requirement. ...continue reading »

Pay-Per-Click: Hot Button

Our coverage of "click fraud" (Industry Report 5/2/05) hit a hot button. Among the comments: "This has been a huge issue, including in the media outside the ski business," wrote James Chung of Reach Advisors in Boston. "I just find that so many resorts are trying pay-per-click without really understanding whether or not it's paying off for them." ...continue reading »